Maybe I was too fast to judge the ‘creativeness’ of this teaser for David Fincher’s upcoming The Girl with a Dragon Tattoo. My original thought was that a simple, ‘lets set some images and type to a Reznor/KarenO cover of Led Zeppelin,’ was not a creative of a way to sell this movie considering David Fincher’s last film, The Social Network, put out one quality teaser after another. A friend, pointed out that this teaser may simply act as a way for David Fincher to announce that the director of Seven was back to make a grimy, feel-bad movie (the grimy large type says as much as the flesh and blood soaked imagery.) I am lead to believe that this played in front of The Hangover as a regular trailer, but online, the studio lawyers have not played the usual whack-a-mole in taking it down, leading me to believe for a time anyway, the mal-framed, slightly shaky look is actually a part of the trailer. If so, neato.
Just a quick question out there in trailerland, (perhaps I should send this by to the fine folks at TrailersfromHell for their thoughts as well), do you think this look is intentional? it is one of the better theatre-cam trailers I have seen to date. And if so, is this the first time it has been done to promote a studio film?
The full ‘Theater-Cam’ teaser is tucked under the seat.


















