Well, not entirely. But I’m cutting back significantly. Let me explain.
Our story begins here. It’s a little off topic, but this is the scenario that bleeds into my main thesis. Starting about three years ago I started to notice how much of my time in the theater was spent watching trailers. There are some chains around here that will show over twenty minutes of trailers before the start of the movie. Twenty minutes! Add to that some commercials, an ditty about buying concessions, a thank you message about keeping silent during the movie, another message from Kung-Fu Panda about not texting during the movie, a message about how great digital projection is, a show off of the soundsystem in the theater that we’re listening to DTS surround sound and another telling us the theater is TXH certified (which of course most people don’t even know what that means – they think it’s a sound system). So let’s see: I showed up to a 5:00pm screening of Spider-Man 2 at 4:40 (to ensure I’ve got a good seat and have time to pee and all that) and now just spent 30-35 minutes watching what is essentially advertising and the movie hasn’t even begun yet. So I’ve been in my theater chair for almost an hour before the opening credits roll. So now a two and half hour movie just became a three and half hour movie (a shitty one too I might add). Whew, that was exhausting! And just to throw salt on the would, I’ve already seen all these trailers (some more than three or four times) on the internet or in other movie screenings. Insert frustrated scream here.
Would you like to know more…?