Making subtle use of the classic photo colour chart as a border/trim, the new poster for the directorial debut of Greta Gerwig (which was a huge hit at this years TIFF) goes for photographic intensity of its lead actress, Saoirse Ronan, sans freckles. For those who noticed the christian cross and ‘monastery font’ of the original poster, you can see these themes you can see they remain here, although the emphasis is strictly on ‘portrait photography.’ Typically this is the domain of the South Koreans when designing posters, but I like it when it gets adopted on this side of the pond.
Here is one way to stand out in a crowd. Take the imagery right out of the poster and go almost entirely with text. Looking like a paperback novel from the 1960s, the key art for Greta Gerwig’s directorial debut, Lady Bird only graphic elements are a small crow on a white cross and a series of warm colour bars along the sides. It’s bold in its own way for avoiding the usual faces of the stars of the film (Saoirse Ronan has a particular striking visage). I doubt you will ever see this as a trend – note the missing credit block, which makes this more of a teaser poster than the ‘real thing.’ Nevertheless, I applaud the restraint and taste here. It works.