We’re all big fans of Werner Herzog here in the third row. It’s impossible not to admire the man and his zest for life and love of using film to tap into human emotions. I mean, check out our post about him being the most interesting man alive and you’ll better understand our love for the filmmaker. Whether he’s making a documentary or a fictional feature film, he’s always has an uncanny ability to tap into the human psyche unlike any other filmmaker out there.
When AT&T approached him to make what is basically a public service announcement about texting and driving, one might have though that Herzog would think the idea beneath him. Instead, Herzog embraced the idea and turned it into a haunting, powerful 35-minute documentary that weaves together four separate stories related to texting and driving.
Herzog told Yahoo! of his decision:
“What AT&T proposed immediately clicked and connected inside of me. There’s a completely new culture out there. I’m not a participant of texting and driving — or texting at all — but I see there’s something going on in civilization which is coming with great vehemence at us. … This has nothing to do with consumerism or being part of advertising products. This whole campaign is rather dissuading you from excessive use of a product. It’s a campaign. We’re not trying to sell anything to you. We’re not trying to sell a mobile phone to you.”
You can watch the entire film below. Be sure to have your tissues handy and leave your thoughts (or confessions) in the comments.