*To me, 3-D movies have always been just one big gimmick to get people into the seats and convince them that they have to pay more for the “more immersive” experience. Well hold on to your hats (literally) because thanks to the wonders of D-Box technology, movie patrons of the new decade will now experience the movie in a much more physical way: your seat will actually move “in perfect sync” with the action on screen to give the viewer the feeling of actually being part of the movie.
And this isn’t a new idea that is simply in the development stage; this is something that is happening. Now. In my city. At the already bombastic tourist trap known as the Mall of America (which I already loathe at an indescribable level), the multi-plex within is installing 30 of these motion seats in one screen room which will premiere on May 21 with the movie to be announced later (gee, you think it will be Terminator: Salvation?). Oh and it will be $7 more per ticket for the experience (i.e. $18).
Here’s an edited version of what appeared in our local paper last week:
Moviegoers will feel as if they are living the action – experiencing every explosion, car chase and even flight scene … the movie is coded, frame-by-frame, to create customized Motion Effects resulting in subtle, refined movements that work in perfect sync with the action taking place onscreen.
“The movements that these seats make are sophisticated and refined; moviegoers will not be jostled around the entire time, rather they will feel much more a part of the movie,” stated President and CEO of D-BOX Technologies, Claude Mc Master.
While audience members will experience motion during action sequences, the seats will remain still during the quieter, dialogue-driven scenes and come equipped with individual adjustable settings to customize each experience.
Now my initial gut reaction to this is highly skeptical and negative. I don’t always (if ever) want to be immersed physically into a film. As a one time novelty experience or something to bring the kids to as a treat, fine. I can maybe get behind this. But if this is the way of the future, you can count me out of any theater that does this. Even if I can turn it off on my seat, you’ve still got the annoyance of the crowd around you either making yelping sounds or just moving all over the place. And you thought text typers were distracting; ugh!
I also question what “highly refined” means. If this feels anything like a rollercoaster in terms of smoothness, then no thanks. I’ll go to Wally World if I want that. Nope, personally I’d rather sit quietly, eat my popcorn and let my imagination go through the proverbial motions for me.
This is the first set of these seats to appear in Minnesota and only the third in the country. I’ve never even heard of these before. Has anyone actually experienced this set-up with a full scale, wide release, feature length film? I’m curious.
* The picture above is my mind’s eye of the experience. The actual seats look a little more appealing and what we’ve already come to expect from theater seats…


















