The official site for Michel Gondry’s Be Kind, Rewind has been “sweded” onto the internet. Within the site, besides the usual trailer and downloads and all that fun stuff, are trailers for the films that are reshot within the movie. For those unfamiliar with this film, the synopsis goes as follows:
from IMDb:
“Jerry (Jack Black) is a junkyard worker who attempts to sabotage a power plant he suspects of causing his headaches. But he inadvertently causes his brain to become magnetized, leading to the unintentional destruction of all the movies in his friend’s (Mos Def) store. In order to keep the store’s one loyal customer, an elderly lady with a tenuous grasp on reality, the pair re-create a long line of films including The Lion King, Rush Hour, Ghostbusters, When We Were Kings, Back to the Future, Driving Miss Daisy, and Robocop , putting themselves and their townspeople into it. They become the biggest stars in their neighborhood.”
Michel Gondry in my mind is a true genius. Eternal Sunshine of the Spotless Mind and Science of Sleep are gorgeously shot in their own, homemade way and Gondry’s earlier work with music videos are some of the coolest pieces of 5 minute video I’ve ever seen. So when something like Be Kind, Rewind comes along, I think we’re in for a real treat.
Over at the official site, not only do they have their remade trailers for Robocop, Driving Miss Daisy, Rush Hour, Ghostbusters and Boyz in Da Hood, they also have included a feature that allows you to swede yourself into a relatively large catalog of films. Like this…
Ok, that’s actually pretty lame. I could do MUCH better with photoshop, but still, it’s a fun little toy for your blog or web site or whatever. What’s really fun are the trailers for their reshot films. I personally like the Robocop trailer. I would definitely watch the full length version of that!