Here is one way to stand out in a crowd. Take the imagery right out of the poster and go almost entirely with text. Looking like a paperback novel from the 1960s, the key art for Greta Gerwig’s directorial debut, Lady Bird only graphic elements are a small crow on a white cross and a series of warm colour bars along the sides. It’s bold in its own way for avoiding the usual faces of the stars of the film (Saoirse Ronan has a particular striking visage). I doubt you will ever see this as a trend – note the missing credit block, which makes this more of a teaser poster than the ‘real thing.’ Nevertheless, I applaud the restraint and taste here. It works.