As key art goes, this latest poster for Blade Runner 2029 is about as assembly line as one can get. I only post it here to beat the dead horse of Orange and Teal one final time. For years since the Digital Intermediate became standard in the editing/post-production process, action film directors and producers (ahem, Michael Bay, Joel Silver) have been colour grading their films towards orange skin tones and blue tints, because science (SCIENCE!) says we like it. But we also get tired of it, and it has been falling out of favour (with a few exceptions) since Die Hard 5’s overkill use of it.
This phenomena has worked its way into posters as well, because Photoshop is pretty easy, but I’ve never seen it as prevalent as this one, which literally puts the orange on one half, and the teal on the other. Now this kind of syncs with the art-design of images and scenes we have seen in the movie. Roger Deakins is not really behind the curve here, rather he is actively moving between entire scenes of warm orange, cold blue, and steely grey, much the same way he used Yellow and Blue filters as a guide to where Emily Blunt’s character’s awareness/control was in Sicario. It is more just putting the same two halves (I suspect) of the movie onto one kind of standard one sheet.
Clear as mud? Righto.