We are only halfway through the year, and there sure have been a lot of posters shaded pink. I noted this a few weeks ago when The Beguiled and Baby Driver, and I bring it up again because a LetterBoxd user, Matthew Buchanan, handily assembled a host of 2017 posters to underscore the point. Now I am sure with certain shades (Blue or Grey for instance) you can easily just grab a pile of posters in any year and infer that it was a banner year (pun intended) for a certain shade, but pink is an less than typical colour to do a poster with across the history of cinema, and the trend seems real. Even war films, like the latest Planet of the Apes feature got in on the action with bright pink trees providing the backdrop. Horror films, like Raw and the above Dead Shack, science fiction parables like Okja and The Immortal Life of Henrietta Lacks, gross out comedies like Rough Night and The Wedding Invitation, all genres seem represented in this trendy phase.