Having already displayed the fine posters for Steven Soderbergh’s Logan Lucky and Kenneth Branagh’s Murder On The Orient Express above the their trailers earlier this week, I was thinking it might be tricky to find something this week for this column. But then along comes the French poster for Edgar Wrights Baby Driver, which has a nice innovation for solving both the ‘floating heads’ and the ‘all cast members displayed on the poster’ dilemmas of modern poster design. And the solution is delightfully simple. Have the leads, Ansel Elgort and Lily James be in their car while rolling down the window. Reflect the rest of the cast in the glass of the window. I am quite surprised that nobody has done this up to now, or at least I’ve not seen it in another poster. If you know of one, let me know.
The yellow typesetting against the metallic red of the car (as well as the stripe along the top with a pull quote) is all business, but the film’s title itself is really playful, exactly the kind of tone and balance Wright manages to strike with each picture.