Episode VII Trailer 3 – “Just Let It In”

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Got my tickets this evening for the first 2D screening of Star Wars Episode VII after waiting in line all day (first in line, I might add). I have to admit I was kind of “whatever; that might be alright…” when it was announced that Disney was taking over the franchise and episodes VII – IX would be released. But as the date gets closer and the merchandise is all over the place and the marketing looks pretty great… I’m getting excited. Hence the 7-hour standing in line thing.

Then I came home, half wired and half exhausted, to this…

Discuss.

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Rick Vance
Guest

Williams will forever be one of the most important people in terms of this franchise, that music does so much work.

Matt Brown
Admin

Important update for the sensitive-eared, re: the trailer music: http://www.slashfilm.com/star-wars-the-force-awakens-trailer-music/

devolutionary
Guest

In lieu of that, a shame I missed the hilarious tweet war between Rian Johnson and Duncan Jones (over Warcraft vs Star Wars).
http://www.slashfilm.com/warcraft-star-wars-twitter/

David Brook
Guest

I’m with you on this Andrew, I’m getting very very excited. I’ve got tickets to see it in IMAX 3D at the BFI screen in London – I’m going to do this properly. Please don’t let me down again!

Matthew Fabb
Guest

I’m avoiding watching this trailer but I’m also surprisingly more excited than I had expected. I had the attitude of waiting to see what the reviews were like and see if it’s worth going to see. Yet last night I ended up buying tickets to IMAX screening on opening night.

Meanwhile, last night Canada elected a new government with a new Prime Minister, Justin Trudeau. During the night there was footage of him with his family watching the results as his 3 kids played with plastic lightsabers.

After he won, I found in my Twitter feed this photo from the Montreal Comic Con around showing how our new Prime Minister is apparently a big Star Wars geek:
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He also got a photo with Dark Helmet from Spaceballs:
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Jonathan
Guest

I remember being all like, “Man, I’m totally not going to watch any of the trailers!” Then I watched all the trailers.

This was a fucking spectacular trailer.

I really, really, really am far more optimistic than I should be, considering how often I’ve been crushed by these sorts of things.

But damn, this movie looks slick. I’m totally on board. And while my son isn’t old enough to see this with me, I’m pumped, because he’ll be old enough to see the next one in theaters.

Kurt Halfyard
Guest

I do not think it is in any way possible to beat the pure optimism and expectation of that first PHANTOM MENACE trailer…. Everything here looks as servicable and capabale as all the other J.J. Abrams projects — the chief issue being that Abrams cannot deliver the films to match the promise of his trailer department. I remain cautiously curious about this round of star wars. I wish these damn movies would leave Tatooine alone at this point, how much can possibly happen on this ass-end of the universe planet? (If there’s a bright center to the universe, you’re …. on the planet right now, everything happens on this bloody desert planet, which I’m starting to suspect, 100000 years later is named Arrakis.)

antho42
Guest

I am kinda worried about the box office of The Revenant and Hateful Eight. This could eat their lunch completely by time both are release. I want more snow based westerns.

Kurt
Guest

Agreed.

Matt Brown
Admin

No impact. They’ll make exactly as much money as they were gonna make, just marginally slower.

Dan Day
Guest

Kurt, I don’t that desert planet is Tatooine. It’s Jokku or something. Goosebumps trailer.

Matthew Fabb
Guest

As someone who now has a young child at home, so far since the spring I’ve seen only 2 movies in the threatre Avengers 2 and Mad Max. With those two movies just 2 weeks apart, it was hard to pull off. Thankfully both were big enough blockbusters that I was able to see both before they disappeared from theatres. Even before having a kid, I sometimes had problems finding the time to go see multiple movies in the same time frame.

I never manged to go see any of the Hobbit movies in 48 frames per second. I wanted to see it in 24 frames first and there would always be other good movies out at the end of the year that I never made it back to see the Hobbit again.

So yeah, I definitely think Hateful Eight & The Revenant will lose some money being so close to the colossus movie that is the new Star Wars.

Matt Gamble
Guest

No they won’t. Neither gets much of a release until after the 17 day Star Wars mark, which means they won’t have to fight for screens and will get as wide of releases as they could hope for. Their bigger concern shouldn’t be Star Wars, it should be each other.

Matthew Fabb
Guest

I was under the impression that both were opening up on Christmas day, just 6 days after the Star Wars opening. However, I see how that is just a limited release with full release coming in 3 weeks later. At that point, it will really depend on the quality of the new Star Wars on how it’s doing 3 weeks later.

That said, I do agree that these 2 movies are likely to have a lot of the same audience and would have been better off opening a few weeks apart from each other.

Rick Vance
Guest

Hateful Eight is only opening in 2015 in 70mm its official standard release is in 2016

As I have read.

Philip Poirot
Guest

So what happened to the “PRACTICAL EFFECTS”??! I thought Star Wars fanatics loved non-brushed practical effects and matte paintings!! I could not find a single scene of practical effects in Motion. Everything is CGI – Millennium Falcon, X-wing Fighters, Tie Fighters…

Sean Kelly
Guest
Kurt
Guest

*BARF*

Matthew Fabb
Guest

I didn’t look at that link beyond the URL, but apparently, they aren’t showing anything in the trailer from the later part of the movie (last 2/3? or was it 1/3?). This includes toys and merchandise. There is going to another round of merchandise after the movie is out and this will include other characters beyond Luke Skywalker. J.J. Abrams’ mystery box aside, as someone who hates spoilers I like this way of rolling things out and would love to see that in more movies.

Kurt Halfyard
Admin

I have no problem with any studio taking the approach, but when Abrams does it, he is rather smug about it, the mystery becomes the marketing. Truly not knowing, is letting it simply happen. Case in point of course, is with The Empire Strikes Back big reveal.

Now I’m not naive enough to think this can happen with Star Wars in the Internet/Social-Media age we live in, but I wish Abrams would not inject himself into things considering his failure to deliver on the mystery-box ‘satisfaction’ with either MI3, Super8, or StarTrek: Into Darkness. At this point, it’s less “Oh, that’s the right approach to star wars” and more, “eye-roll, here we go again.”

Kurt Halfyard
Admin

Furthermore: In the age of MEGA-FRANCHISES, it is perhaps wise to adopt the long-term approach tempering of expectations so the audience comes out impressed by the film. This opposed to the short-term raising of expectations to get butts-in-seats for that ‘chapter’ at the expense of feeling the marketing campaign was better than the film.

(Or worse yet, what is increasingly happening, is that each FEATURE starts to feel like a TRAILER for the next entry….I’m looking at you, Marvel.)

Kurt Halfyard
Admin

I saw this trailer on the big IMAX screen (well…Lie-MAX) yesterday in front of SPECTRE. And the structure of it is very, very similar to the structure of Studio Ghibli’s 1984 NAUSICAA OF THE VALLEY OF THE WINDS.

No idea if any of this will hold the same for the actual film, but it’s a curious parallel.

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