Mamo #362: Kung Fu Dragon Too


How To Train Your Dragon 2 did NOT set the box office on fire as we all expected, reminding us of another big ticket sequel from a few years back which also underperformed. Does Dreamworks have a sequel problem?

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I’m wondering if Dragon having a TV series made an impact. On one hand you’d see it as additional advertising, however it maybe dilutes the product and makes the release of the film less important/seen by some as just another episode. Especially if the show is not that great, then maybe parents don’t feel excited to take the kids to see it.

Kai in Boston

I think the 4 year gap in between films is the problem. Nowadays you put your sequels out every two years, three at the most.