No Trailer posted for Toronto Rom-Com “What If”

We are happy to recommend Michael Dowse’s wonderful rom-com, starring Daniel Radcliffe and Zoe Kazan. In Canada it is called The F Word and in the US it is now titled the far more safe and generic What If. Movie selling folks and skittish would-be audiences, the F is for Friend.

To further add insult to injury, this freshly cut trailer squeezes out at least two of the films most wonderful surprises, is needlessly 3 and a half minutes in length, and in short, quite pisses us off. The love-letter to Toronto aspect is in full display, and this pleases us to some extent in light of all the other marketing shenanigans, but we still cannot show you in good conscience. Just go in knowing with Dowse (Goon, Fubar, It’s All Gone Pete Tong) you are in excellent hands.

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Sean Kelly

Of course the sad truth is that the trailer might actually turn some people off from the film, since they might see THE F WORD as “just another cliched romcom” (if fact, a post about the trailer on AVClub says just that).