A very Magnificent Red Band Trailer for Snowpiercer
Snowpiercer, Bong Joon-Ho’s post-apocalyptic ‘society on a train’ action movie based on the French Graphic Novel (“Transperceneige”) has been released in pretty much every market except for USA/Canada at this point. There is even a uber-complete Blu-Ray in France if you have 40 Euros to spare. It is getting a proper (un-cut, original South Korean version) release at the end of June here in North America, and the powers that be have made, by far the most elegant, accurate and enticing trailer for the film that I’ve seen in any language or territory.
This is how you market a high-concept film folks, offer the big images, but do so in a clear, concise and well articulated fashion. And it certainly helps to have Tilda Swinton doing the talking. (“Precisely 74% of you shall die.”)