This Unconventional Trailer for The Box Trolls Warms My Heart
Taking a page out of the Hitchcock or Welles playbook and building your trailer around the behind the scenes aspects of the film (I’m thinking Psycho and Citizen Kane trailers, for instance), Laika Entertainment has decided to emphasize the ‘hand-made’ aspects of their process as a reason to get you into the cinema for their latest film, The Box Trolls. As I am a rather large fan of both their previous films (Coraline, ParaNorman) in large part due to the stop-motion elements, along with pretty impressive, we’re not afraid to actually spook the kids a bit, storytelling, I am all in for this. All in.
The Box Trolls is a comedic fable that unfolds in Cheesebridge, a posh Victorian-era town obsessed with wealth, class, and the stinkiest of fine cheeses. Beneath its charming cobblestone streets dwell the Boxtrolls, foul monsters who crawl out of the sewers at night and steal what the townspeople hold most dear: their children and their cheeses. At least, that’s the legend residents have always believed. In truth, the Boxtrolls are an underground cavern-dwelling community of quirky and lovable oddballs who wear recycled cardboard boxes the way turtles wear their shells. The Boxtrolls have raised an orphaned human boy, Eggs, since infancy as one of their dumpster-diving and mechanical junk-collecting own. When the Boxtrolls are targeted by villainous pest exterminator Archibald Snatcher, who is bent on eradicating them as his ticket to Cheesebridge society, the kindhearted band of tinkerers must turn to their adopted charge and adventurous rich girl Winnie to bridge two worlds amidst the winds of change – and cheese.