Friday One Sheet: Type.

Both in their films and in their marketing, the Coen Brothers seem to always have a love and respect for good old fashioned typesetting. From the art deco of The Hudsucker Proxy to the wanted poster stylings of their True Grit remake. For their latest film, this simple, but boldly styled teaser poster continues that tradition with a playbill kind of vibe. The eye in the guitar is the only graphic element, and it evokes the kitty cat that Oscar Isaac is carrying around with him in the trailer. It’s subtle but there. In the day and age of photoshop clutter and generic blue tinted hero collages, I tend to gravitate towards the simple and elegant.

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