Mamo #297: A Trailer for a Trailer for a Teaser for a Tease

Has movie marketing finally flipped its lid? With spoileriffic trailers for Iron Man 3 and The Wolverine dropping this week, we look at whether the process of hyping a movie retains any interest in preserving audience surprise – or if we’re just missing the point anyway.

To download this episode, use this URL: http://rowthree.com/audio/mamo/mamo297.mp3

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Matthew Fabb
Guest

Damn, I should have listened to you guys giving a warning on spoilers, as you gave away some stuff that I didn’t want to hear. I guess this is one MAMO to file away until after Iron Man 3 and Wolverine have come out.

Avoiding trailers and spoilers has unfortunately become a bit of an art form, since that stuff is everywhere now. Thankfully, since I don’t have cable and watch stuff via Netflix, downloads & DVD’s it’s not hard to avoid this stuff via commercials.

Still, some times I have great success like Skyfall, I went in having seen the poster and a few frames of James Bond pointing his gun at people and that was pretty much it.

I just get so much more enjoyment from seeing the film all at once in the theater without knowing anything. Rather than having seen pieces and then waiting to see how those pieces match up.

Goon
Guest

I generally avoid trailers for things I know I’m going to see. I don’t know why more people can’t resist.

Even though I think I’m like you and get more enjoyment from going into things cold, there are studies out there I’ve seen that say that people like movies better when they have been spoiled. It’s a matter of processing things easier, feeling more comfortable, and it makes them feel like they get a deeper understanding of the story.

There’s also studies out there apparently that us cinephiles tend to be more neurotic people and the movies put us into some weird zone where we engage. So if the cinephiles hate spoilers, maybe it’s something about a cathartic therapeutic experience we gravitate to, and for the general public they just want to spend money on something they know they will like and that they will feel like they fully absorbed on their first and likely sole watch.

Voncaster
Guest

There are good and bad marketing campaigns. I think on balance most trailers and marketing campaings don’t work for me because they are either uninspiring or they give away too much.

But we had Prometheus not to long ago. And I think the siren trailer was one of the best trailers I have ever seen. It turned out to play the horror angle too much, but it got me very excited for its release…which is the whole point of the trailer.

Goon
Guest

As per Mr. Price’s observation, some GI JOE names that sound like sex positions

Deep Six, Leatherneck, Wet Suit, Back-Stop, Blaster, Blocker, Chuckles, Crazylegs, Fast Draw, Hardtop, Knockdown, Law & Order, Outback, Jammer, Steam Roller, Tunnel Rat, Hardball, Skidmark, Spearhead, Backblast, Heavy Duty, Long Arm, Whiteout, Double Blast, Short Fuze, Grunt, Clutch, Grand Slam, Wet Down, Dart, Sideswipe, Gung-Ho, Torpedo, Depth Charge, Hard Drive, Rollbar, Bombstrike, Cannonball, Major Barrage, and of course, Payload.

Sean Kelly
Guest

*SPOILER* *SPOILER* *SPOILER* *SPOILER* *SPOILER* *SPOILER* *SPOILER* *SPOILER* *SPOILER* *SPOILER* *SPOILER* *SPOILER* *SPOILER* *SPOILER* *SPOILER* *SPOILER*

So, I just got out of G.I. JOE: RETALIATION and my train of thought is “So-so film, terrible sequel.”

It’s always the worst type of sequel when you try to follow-up on the previous film’s events with a nearly entirely new cast of characters.

They definitely have no real respect for the franchise when they kill off BOTH the lead hero (Duke) and one of the central villains (Destro) without batting an eye. At least Duke got some screentime. All we got is a “Destro you’re off the team” line by Cobra Commander (in his too deep Dr Claw voice) and then the prison blows up (with Destro still in his pod thingy). Definitely some lazy writing in that area.

Matt Gamble
Guest

So-so is being incredibly kind. It’s essentially a sequel that acts as a reboot (a requel?) that falters time and again. The film is a total hatchet job that is just awful to sit through. It also has one of the most odd (and mind blowing) instances of yellow face in a film I might have ever seen.

Sean Kelly
Guest

Yeah, I tend to be kind with action films like this. It’s my nature. However, if you read my review on my blog, I did have many less than kind words about the film’s status as a sequel.

Angie
Guest

Both Joe films were horrible. I kick out of everyone saying they didn’t mind the first film now, but when it came out bloggers(Not Mamo) and critics trashed it. Sommers is maybe the worst jober in the business right, the guy adds nothing to any film he works on.

Sean Kelly
Guest

I still think that the Mummy films are quite fun.

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