Netflix Will Continue its Television Show-like Series Releases with Something for the Kiddies

After our small discussion about “House of Cards” on episode 290 of The Cinecast, there is/was much chatter in the comments about the future of release schedules when it comes to Netflix original content and their episodic entertainment. “House of Cards” full season was released in one fell swoop so that viewers could just enjoy the entire run from start to finish at their own pace rather than being forced to wait for the next episode on a week by week basis.

So this July, Dreamworks Animation is theatrically releasing their next potential franchise with Turbo; “a high velocity 3D comedy about an ordinary snail who dares to dream big – and fast.” Then in December, Dreamworks is collaborating with Netflix to release an animated series based on the movie specifically for the Netflix kids audience entitled “Turbo: F. A. S. T. (Fast Action Stunt Team)”.

So by going after the little ones, this is one more step in the direction of subscriber based television becoming the norm. Of course it likely won’t be the norm for many many years yet, but it’s headed that way. The story doesn’t say whether “Turbo: F. A. S. T.” will be released all at once, but my hunch is yes it will.

“Netflix boasts one of the largest and fastest-growing audiences in kids television. They pioneered a new model for TV dramas with House of Cards, and now together, we’re doing the same thing with kids’ programming,” said DreamWorks Animation’s Chief Executive Officer, Jeffrey Katzenberg . “DreamWorks is thrilled to be part of the television revolution.”

So your kids will now be begging you for Netflix so they can watch the new big thing (presumably similar to something like Shrek or Cars) and you’ll be able to plop them down in the rec room for 16 hours of straight animation while you get your house work done.

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Matthew Fabb

Apparently House of Cards is Netflix’s most watched program ever:
The article mentions that Netflix’s CCO (Chief Content Officer) Ted Sarandos says they have no interest in changing the model of releasing all the content at once, pointing out that “No one has ever watched anything on Netflix that they couldn’t watch all at once”. He also said that Netflix are changing the way storytelling is done in tv shows by releasing content this way. Not in above but in another article covering the same event he also mentions how these kinds of shows means there is less need for “exposition and catch-up and fake cliff-hangers”.