A very simple, subtly shocking image is really all you need about a poster. Here an extreme close-up of rouged lips. Wait a minute. Is that blood or just a high-contrast photo? You’ve got my attention graphic designer, and had I not been previously aware of Brandon Cronenberg’s Antiviral, then I would certainly like to know more. The tagline (at the top and bottom) of the poster is also a wonderful tease. Take note people, this is how you do a one-sheet.
Antiviral has already played Cannes, but will make its North American debut at the Toronto International Film Festival in September. The trailer was posted earlier this week.