The right way to market a film in my opinion (or one of the right ways): release a small clip from the film rather than a hodge-podge of elements from the best parts of a movie. This way gets me far more interested in checking out the rest of the movie. And to be honest, that last twenty seconds or so is pretty much all it took. I mean, let’s be honest, I’ll pay to see any Pixar movie that comes down the pike anyway (yes, even after the semi-disaster that was Cars 2), but I have to admit I had some serious doubts about Brave. Not anymore. I’m in. See you there on June 22nd.