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Gil
Guest

I hope more R-rated movies advertise this way. Yum yum.

antho42
Guest

In the book, Salander is a feminist icon. Well, looks like David Fincher missed that important fact.

Matt Brown
Admin

This is tasteless and, as Antho42 mentions, skirts so far around the point of Lisbeth as a character that one wonders if anyone in the marketing department even read the book.

I have high hopes for the film but this pandering to the lascivious tastes of the American public just saddens me. Given the character’s relationship with sexual predation and assault, doubly so.

rot
Guest

would have been more provocative if Lisbeth was clothed and she was holding a naked Daniel Craig

John Allison
Editor

Here is a really good discussion on what Antho42 brought up. I’m not the hugest fan of the previous series but I do agree that Lisbeth should be portrayed as a sexual figure that is closed off due to her past. I don’t get that from this poster.

John Allison
Editor

Oh and I definitely like Rot’s idea. That would have made for a really interesting poster with much more to say.

Marina
Guest

I’m happy to see I’m not the only one that doesn’t care for this poster. It’s completely pointless. And if we’re going to talk subtext, it feels like he’s protecting the innocent naked woman who might look like she can kick your ass but is still vulnerable.

Reading that over I may be arguing the other side. I haven’t read the books and only seen the first film but there was a real symbiotic relationship between the two which I gather was in the book and it’s completely lacking here.

Marina
Guest

Thanks for the link John. Great read.

Marina
Guest

“A bit of sly Fincher Satire by delivering what the audience really wants: To see Lisbeth fuck.”

That’s what the audience wants to see?!? That’s definitely NOT what I want to see.

Matt Brown
Admin

Yeah… wow Kurt, that was unpleasant.

Marina
Guest

Still, I think Beth at the link John provided has pretty much nailed my feelings. The posters and images just feel like poor decions from marketers. The trailer still suggests good things from Fincher. So I hope.

John Allison
Editor

What I want to see is Fincher take what was done adequately in the original series and really make it much more cinematic. I was entertained by the first two films and found the third a bit of a chore. Even without reading the books I can tell there is a really good story in there and I want to see Fincher tell it.

I love the idea of main stream audiences being subjected to something darker and nastier than they are used to. The first movie does a good job of that, the second and third not so much. If Fincher is involved all the way through I hope he creates an amazing “feel bad” series that still tells a great story.

Andrew James
Admin

John – “take what was done adequately and make it much more cinematic”? Say what you will about parts 2 and 3, but I think part one is one of the more cinematic films of last year. Just judging from the trailer (which is quite often a bad way to judge), I’d say it’s the same movie with more “actiony intensity.” which is exactly why I loved the original version – the lack of action and much more subtlety in its intensity.

This poster? Meh. It’s trying to be provocative. I guess it is, but it just goes to show Fincher is Americanizing a great movie but amping up nudity, seduction and action. I’m actually surprised Craig isn’t holding a Walther P99 (I subliminally thought he was until I went back and checked).

John Allison
Editor

I would say though, that if I knew nothing about the series and I saw a mainstream movie poster show a woman with pierced nipples, brow, nose and lip I would applaud it for trying to change the stereotypes of beauty. Of course it is somewhat of a false sense of being different as you have a woman with the look of a model (yes a punk or emo one but still a model) but at least it is something different.

John Allison
Editor

Read the comments Marina on that link. It is pretty interesting. A bunch of the people who commented totally miss the point of the article. They immediately jump on the defensive when they feel that someone is attacking a property that they love when really the article is actually doing the opposite and saying the posters should be better to match the property.

Cheryl
Guest

Very interesting. I’m of two completely different thoughts about this poster. First of all it doesn’t suit the books at all. Salander is a tough, very petite, slender, kick ass woman. I’m not getting that from this image. She’s too tall, too big, too buxom and way too vulnerable looking. Second of all, I like the image as an alternative image of beauty, it is a beautiful photograph, but that said other then the fact that she had piercings she does not convey Salander’s look or ferocity and toughness. This actor better be damn good, because she looks NOTHING like Lizbeth.

John Allison
Editor

I really don’t get the love that everyone has for the original films. I did enjoy them. I actually liked 2 a fair amount more than most people when compared to 1 as it dealt more with Lisbeth and less with an outside mystery.

I really like the look of Craig on the poster. He looks a lot less actiony with his morose face.

I don’t know if I’d put the blame or praise for the poster on Fincher. My guess is that the poster is a press company coming up with what they think people want to see.

John Allison
Editor

I think that comes down to why I want to see Fincher do a better job. I don’t know if he can but really get into what a character like Lisbeth would be like and go through during the 3 films.

Marina
Guest

I don’t disagree with Chaw I just don’t think that sexuality comes across in the poster. It’s boobs. Big deal. There’s nothing sexual about it. It just rubs me the wrong way because it misrepresents the character. At least the original character.

It’s definitely successful marketing. Got us talking about the movie which is still 6 months away.

antho42
Guest

But it is the titilation not the brains which made these novels to be huge beachbook-bestsellers. I stand by my original point, even if it was made in poor taste.
That’s not true.

antho42
Guest

This poster is all pandering. They make Lisbeth into sluth/sexy supermodel. Selling to the lowest denominator.

antho42
Guest

The book version of Salander will roll her eyes on looking at the poster Salander.

Matt Gamble
Guest

Feminists can’t get naked?

And the idea that Lisbeth isn’t a sex symbol is incredibly nieve.

Andrew James
Admin

Maybe she is a sex symbol by default, but that’s not the point of the movie or what it’s going for – or at least I never perceived it that way personally. And perpetuating that notion with a poster? Lame.

Matt Brown
Admin

Gamble, your comment misses the point so completely I can only presume you’re joking.

Matt Gamble
Guest

I’m certainly antagonizing. 😉

John Allison
Editor

The same can be said about pretty much every piece of marketing that occurs when people are involved. We are either taught to laugh or put down those who are not attractive and to sexify everyone else.

Marc Saint-Cyr
Editor

I’m kind-of with Matt Brown – for someone who is new to the story to see this poster and form their own idea of Lisbeth and her sexuality from it, then see what happens to her before she meets Craig’s character, I imagine the effect will be very jarring and troubling. Lisbeth may be all about rebelliousness and liberation and all that, but in a very distinct way unique to her own character, and not in the way put forth in the above poster, I think.

Beth
Guest

Having a similar discussion on my blog. http://www.kpbs.org/news/2011/jun/07/rants-and-raves-lisbeth-salander/. Thanks for sharing your link with me.

Matt Gamble
Guest

What I find most interesting about this whole brewhah is that the poster will never see the light of day in the US, and US audiences is why the remake is even being made in the first place.

Marc Saint-Cyr
Editor

That might be true, Matt, but I think the larger issue at stake here is not just this specific poster, but, as the above link from Beth goes into, the whole U.S. marketing campaign and how it is treating this character, and how it is veering away from the ad campaign for the Swedish films and the character as portrayed by Noomi Rapace and Larsson’s writing.

antho42
Guest

Matt Gamble, you’re wrong. because Hollywood remakes usually do better internationally than the original (e.g., Vanilla Sky and The Ring).

John Allison
Editor

@Beth – Yup, I actually noticed the article from over on facebook since we are friends after the stuff with Dark Bridges. I really like what you had to say and Iove the people who complained just because you were against the movie. 🙂

davidonon
Guest

This poster is fantastic and accurately reflects both the material and the character. The fact that it is provocative and may be sexually appealing to audiences is merely a fortuitous byproduct. Yes, also an intentional one by Fincher. But he has committed absolutely no sacrilege in the process.

People here who are suggesting that it deviates from the character are being too shallow in their analysis. This is true to Salander and it is very pro-feminist.
Dig deeper.

David Onon
Guest

I made a post complementing the poster as well as expressing my dismay at the negative responses, but it’s no longer here. Was it deleted or something? I’d find that surprising as I thought it was fairly civil.

Anyway, I’ll say it again and try to be even more mild mannered. I think the poster is fantastic and captures the essence of Salander as well as her relationship with Blomkvist.

But it requires that you look deeper to understand the meaning. It is actually quite pro feminist in my opinion, and the sexual appeal that it may have is simply a byproduct. Obviously David Fincher (who is directly responsible for this poster) wanted to display a provocative image to entice people, but he committed no character sacrilege in the process.

David Onon
Guest

Let me further dilute this comments section and apologize for my impatience! It’s just not something I’ve experienced before.

Matt Gamble
Guest

Matt Gamble, you’re wrong. because Hollywood remakes usually do better internationally than the original (e.g., Vanilla Sky and The Ring).

I’m wrong that the remake is being aimed at American audiences? Is this even a question that it isn’t?

International gates do better with Hollywood remakes simply because Hollywood studios have far more marketing power and influence than International studios, especially worldwide. Its not even close. Thus they can put their product into the mainstream’s minds all over the world, and on top of that make sure the product is readily available. Their really isn’t an International studio, outside of maybe Ghibli, that has that kind of power, influence and market saturation.

Andrew James
Admin

Here’s a question: Out of curiosity, how do foreign language films do in foreign countries? In other words, how does a French film do in Japan? How does a Korean film do in Italy?

Antho42
Guest

Andrew James — not that great, but it depends on the country. For example, Japanese films usually don’t do that well in the rest of Asia.

This phenomenon is also seen with music. In Mexico most of the popular music that comes from a nonSpanish source is either from the USA or the UK.

Hence, why there are many academics that equate Globalization with Americanization. The flow of art and ideas are equally flowing across the world.

Perhaps in the future, the USA will no longer have this luxury, with the rise of the BRIC countries. Another way to look at it is that media will become so fragmented, that no one country/place will have a commanding influence on taste and art.

We are living in interesting times. Can humanity escape the postmodern, contemporary world?

Matt Gamble
Guest

As a very rough rule most Foreign films don’t get very wide International releases outside of closely neighboring countries. Because of this European films tend to do well in Europe, Asian films in Asia, and so on and so forth.

For example, The Girl with the Dragon Tattoo had a very good $95 million take Internationally, but something like 3/4 of it came from European countries. The US remake will probably do that just in domestic receipts and could potentially double it Internationally.

Matt Gamble
Guest

For example, Japanese films usually don’t do that well in the rest of Asia.

Yeah, domestic policies and plain old history between countries can also play a huge role as well. Asia in particular can get very strange as nationalism drives a lot of their entertainment industries.

Antho42
Guest

I love you Matt Gamble ( in a non-gay way). You are like the intelligent version of David Poland.

It will be cool if you can write articles that have to do with the film/theater business. Maybe even write a book.

Marc Saint-Cyr
Editor

Andrew – Yeah, that’s a very interesting question. On the whole, though I’d say that it all depends – on what kinds of films, on which countries the products are crossing over to, on different historical or cultural situations, on how well-known certain films and filmmakers are. You’d have to narrow your gaze a bit more to specific details to get some solid answers – and I personally don’t have that clear an idea of certain countries’ economic muscle power over others.

But sadly, as Gamble and Antho say above, Hollywood is still pretty much the biggest bully in the schoolyard at the moment. It’d be nice to think that something like Transformers 3 could face realistic competition from, say, an Italian-made equivalent in the global marketplace. But we’re not quite there yet.

Matt Gamble
Guest

While I appreciate the compliment I’m not so sure people give too much of a shit about the business side of the movie business. Probably because most of the rumors and speculation thrown out are nothing more than studio fueled puff pieces. Most of the actual meat can’t be talked about by Insiders without risking pissing off the hand that feeds them so you have to wait years to actually tell the real stories.

Will anyone care in 5 years why Summit hates a certain nameless member of the Cinecast’s guts? Probably not.

That all being said, one of these days I’m going to get off my ass and write about working at a Drive-In in the 60’s/70’s. The stories I know from people who worked back then are insane.

Ms Curious
Guest

The poster is fantastic! As a die hard feminist I think too many of you are seeing the poster in a patricarchal, controlling way. Do you not see her arm stretched upwards, her chin tilted in defiance, her other arm ‘free’ as in not restrained. I love this poster, it sends a strong message of masculine protection, and feminine strength. Indeed, the fact that his left arm his free, hanging beside his body rather than wrapped around hers emphasizes my point. To me, they appear united, in their mutual strengths and able to combat anything….’together’.

Ms Curious
Guest

OMG Mr Gamble….you wrote ‘one of these days I’m going to get off my a[rse] and write about working at a Drive-In in the 60′s/70′s’.

How weird, I always imagined you as about 20! It’s probably your writing style that led me to this conclusion, it always feels so ‘unevolved, embryonic, hardly thought out, deliberately divisive’. This is what must have led me to the conclusion that you were still quite young. However, now it seems you’re much much older. I’m shocked.

Mmmmm…..write on…old soldier. Write on..and for heaven’s sake learn how to spell! Many of the things you say have merit, it’s just for me often your meaning is obscured/ruined or obliterated by your spelling. Blend the bad spelling with your obnoxious attitude, well I’m sure you can understand why it’s hard for some of us to take what you write seriously. Which is why, ultimately most of us don’t.

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