Friday One Sheet: International Dragon Tattoo Poster

 
 

I like that they clearly advertise the R rating and content with this one. Well done, too bad the nipple is censored with the films release date in the ‘americanized’ version of this one-sheet. Bravo rest of the world for this piercing poster.

59 comments

  1. Kurt Halfyard

    This is equally awesome, and it barely missed the cut, Mondo and Shepard Fairey’s THEYLIVE screening promo one-sheet: http://twitchfilm.com/news/2011/06/mondo-commands-you-to-obey.php

  2. I hope more R-rated movies advertise this way. Yum yum.

  3. antho42

    In the book, Salander is a feminist icon. Well, looks like David Fincher missed that important fact.

  4. This is tasteless and, as Antho42 mentions, skirts so far around the point of Lisbeth as a character that one wonders if anyone in the marketing department even read the book.

    I have high hopes for the film but this pandering to the lascivious tastes of the American public just saddens me. Given the character’s relationship with sexual predation and assault, doubly so.

  5. would have been more provocative if Lisbeth was clothed and she was holding a naked Daniel Craig

  6. Here is a really good discussion on what Antho42 brought up. I’m not the hugest fan of the previous series but I do agree that Lisbeth should be portrayed as a sexual figure that is closed off due to her past. I don’t get that from this poster.

  7. Oh and I definitely like Rot’s idea. That would have made for a really interesting poster with much more to say.

  8. I’m happy to see I’m not the only one that doesn’t care for this poster. It’s completely pointless. And if we’re going to talk subtext, it feels like he’s protecting the innocent naked woman who might look like she can kick your ass but is still vulnerable.

    Reading that over I may be arguing the other side. I haven’t read the books and only seen the first film but there was a real symbiotic relationship between the two which I gather was in the book and it’s completely lacking here.

  9. Kurt Halfyard

    C’mon. We all know THE DRAGON TATTOO movies pay lip-service to the actual themes in the story, and are just an excuse to put as much lurid ‘beach-book-thriller-stuff’ into the page turner as possible. I’m liking that maybe, just maybe this will the be the NATURAL BORN KILLERS approach to the material. A bit of sly Fincher Satire by delivering what the audience really wants: To see Lisbeth fuck.

  10. Kurt Halfyard

    (That being said, I do think that Rot’s idea would be even MORE eyecatching, so no disagreement there!)

  11. Thanks for the link John. Great read.

  12. “A bit of sly Fincher Satire by delivering what the audience really wants: To see Lisbeth fuck.”

    That’s what the audience wants to see?!? That’s definitely NOT what I want to see.

  13. Yeah… wow Kurt, that was unpleasant.

  14. Still, I think Beth at the link John provided has pretty much nailed my feelings. The posters and images just feel like poor decions from marketers. The trailer still suggests good things from Fincher. So I hope.

  15. What I want to see is Fincher take what was done adequately in the original series and really make it much more cinematic. I was entertained by the first two films and found the third a bit of a chore. Even without reading the books I can tell there is a really good story in there and I want to see Fincher tell it.

    I love the idea of main stream audiences being subjected to something darker and nastier than they are used to. The first movie does a good job of that, the second and third not so much. If Fincher is involved all the way through I hope he creates an amazing “feel bad” series that still tells a great story.

    • John – “take what was done adequately and make it much more cinematic”? Say what you will about parts 2 and 3, but I think part one is one of the more cinematic films of last year. Just judging from the trailer (which is quite often a bad way to judge), I’d say it’s the same movie with more “actiony intensity.” which is exactly why I loved the original version – the lack of action and much more subtlety in its intensity.

      This poster? Meh. It’s trying to be provocative. I guess it is, but it just goes to show Fincher is Americanizing a great movie but amping up nudity, seduction and action. I’m actually surprised Craig isn’t holding a Walther P99 (I subliminally thought he was until I went back and checked).

  16. I would say though, that if I knew nothing about the series and I saw a mainstream movie poster show a woman with pierced nipples, brow, nose and lip I would applaud it for trying to change the stereotypes of beauty. Of course it is somewhat of a false sense of being different as you have a woman with the look of a model (yes a punk or emo one but still a model) but at least it is something different.

  17. Read the comments Marina on that link. It is pretty interesting. A bunch of the people who commented totally miss the point of the article. They immediately jump on the defensive when they feel that someone is attacking a property that they love when really the article is actually doing the opposite and saying the posters should be better to match the property.

  18. Kurt Halfyard

    Do we want art, or do we want pandering?

    And, oh, by the way (panderpanderpanderpanderpanderpander)

    Yes, I know people hate how we use the word.

    /Bitchy-today!

  19. Kurt Halfyard

    They are HONESTLY advertising the new Dragon Tattoo as the “FEEL BAD MOVIE OF CHRISTMAS” so the filmmaker not exactly giving the audience what they want is a good thing, C’est non?

    I’m now actually hoping that Fincher’s Dragon Tattoo is his “OCEAN’S TWELVE” Hell he has done the anti-pander route with Zodiac (everyone expecting basically a Seven sequel) and that turned out to be the best film of 2007, which was in itself the best year for cinema in the past 10 or so at least!

    (Put that in your pipe and smoke it!)

  20. Cheryl

    Very interesting. I’m of two completely different thoughts about this poster. First of all it doesn’t suit the books at all. Salander is a tough, very petite, slender, kick ass woman. I’m not getting that from this image. She’s too tall, too big, too buxom and way too vulnerable looking. Second of all, I like the image as an alternative image of beauty, it is a beautiful photograph, but that said other then the fact that she had piercings she does not convey Salander’s look or ferocity and toughness. This actor better be damn good, because she looks NOTHING like Lizbeth.

  21. I really don’t get the love that everyone has for the original films. I did enjoy them. I actually liked 2 a fair amount more than most people when compared to 1 as it dealt more with Lisbeth and less with an outside mystery.

    I really like the look of Craig on the poster. He looks a lot less actiony with his morose face.

    I don’t know if I’d put the blame or praise for the poster on Fincher. My guess is that the poster is a press company coming up with what they think people want to see.

  22. Kurt Halfyard

    “The Girl with the Dragon Tattoo (Män som hatar kvinnor), Niels Arden Oplev’s adaptation of the first of the late Steig Larsson’s “Millennium Trilogy,” falls off the exploitation tightrope. The titular malchick may be insane in the mainframe, but when she gets naked and straddles, cowgirl-style, an old guy while resisting even the notion of a committed relationship, it is only what it is. It doesn’t matter what her issues are, in other words, because she’s a hot twentysomething Goth-chick fantasy into computers and casual sex–and when I’m watching a representation of same, I’m not growing a conscience, I’m getting a hard-on. ” – Walter Chaw (filmfreakcentral.net) on the first film version of The Girl With The Dragon Tattoo.

    I agree.

    • We’re just going at it today aren’t we?

      That scene is about 20 seconds and I actually agree it’s a weird scene and probably the most wtf? moment of the movie. Still, it creates a strange tension between the two and does say some interesting things about Lisbeth as a person. It gets at the complexity of her character a bit more. If Chaw gets a hard-on for that kind of thing (the scene itself is not particularly exploitative or raunchy if my memory serves), then we look at this particular on-screen sexual encounter in two very different ways.

  23. I think that comes down to why I want to see Fincher do a better job. I don’t know if he can but really get into what a character like Lisbeth would be like and go through during the 3 films.

  24. I don’t disagree with Chaw I just don’t think that sexuality comes across in the poster. It’s boobs. Big deal. There’s nothing sexual about it. It just rubs me the wrong way because it misrepresents the character. At least the original character.

    It’s definitely successful marketing. Got us talking about the movie which is still 6 months away.

  25. Kurt Halfyard

    “Yeah… wow Kurt, that was unpleasant.”

    Wasn’t the original title “Men Who Hate Women” – isn’t the point to be unpleasant? But it is the titilation not the brains which made these novels to be huge beachbook-bestsellers. I stand by my original point, even if it was made in poor taste.

    • If people want titillation from “The Millenium Trilogy” (at least the first one), these are sick people. Any sex that takes place in the movie is harsh, rough and downright hard to watch in some cases. Even the scene with Lisbeth and Michael is not really all that erotic or titillating. It is just sort of weird. If you’re going into this movie because you want erotic sexuality and think this is it, then I have problems with you as a human being.

  26. Kurt Halfyard

    Have you perchance perused the internet porn world lately? We are a race of people with sick tendencies.

  27. Kurt Halfyard

    John Doe from Seven:

    “Innocent? Is that supposed to be funny? An obese man… a disgusting man who could barely stand up; a man who if you saw him on the street, you’d point him out to your friends so that they could join you in mocking him; a man, who if you saw him while you were eating, you wouldn’t be able to finish your meal. After him, I picked the lawyer and I know you both must have been secretly thanking me for that one. This is a man who dedicated his life to making money by lying with every breath that he could muster to keeping murderers and rapists on the streets! A woman… so ugly on the inside she couldn’t bear to go on living if she couldn’t be beautiful on the outside. A drug dealer, a drug dealing pederast, actually! And let’s not forget the disease-spreading whore! Only in a world this shitty could you even try to say these were innocent people and keep a straight face. But that’s the point. We see a deadly sin on every street corner, in every home, and we tolerate it. We tolerate it because it’s common, it’s trivial. We tolerate it morning, noon, and night. Well, not anymore. I’m setting the example.

    [...]

    Wanting people to listen, you can’t just tap them on the shoulder anymore. You have to hit them with a sledgehammer, and then you’ll notice you’ve got their strict attention. “

  28. antho42

    But it is the titilation not the brains which made these novels to be huge beachbook-bestsellers. I stand by my original point, even if it was made in poor taste.
    That’s not true.

  29. antho42

    This poster is all pandering. They make Lisbeth into sluth/sexy supermodel. Selling to the lowest denominator.

  30. antho42

    The book version of Salander will roll her eyes on looking at the poster Salander.

  31. Matt Gamble

    Feminists can’t get naked?

    And the idea that Lisbeth isn’t a sex symbol is incredibly nieve.

    • Maybe she is a sex symbol by default, but that’s not the point of the movie or what it’s going for – or at least I never perceived it that way personally. And perpetuating that notion with a poster? Lame.

  32. Gamble, your comment misses the point so completely I can only presume you’re joking.

  33. Matt Gamble

    I’m certainly antagonizing. ;)

  34. The same can be said about pretty much every piece of marketing that occurs when people are involved. We are either taught to laugh or put down those who are not attractive and to sexify everyone else.

  35. I’m kind-of with Matt Brown – for someone who is new to the story to see this poster and form their own idea of Lisbeth and her sexuality from it, then see what happens to her before she meets Craig’s character, I imagine the effect will be very jarring and troubling. Lisbeth may be all about rebelliousness and liberation and all that, but in a very distinct way unique to her own character, and not in the way put forth in the above poster, I think.

  36. Having a similar discussion on my blog. http://www.kpbs.org/news/2011/jun/07/rants-and-raves-lisbeth-salander/. Thanks for sharing your link with me.

  37. Matt Gamble

    What I find most interesting about this whole brewhah is that the poster will never see the light of day in the US, and US audiences is why the remake is even being made in the first place.

  38. That might be true, Matt, but I think the larger issue at stake here is not just this specific poster, but, as the above link from Beth goes into, the whole U.S. marketing campaign and how it is treating this character, and how it is veering away from the ad campaign for the Swedish films and the character as portrayed by Noomi Rapace and Larsson’s writing.

  39. antho42

    Matt Gamble, you’re wrong. because Hollywood remakes usually do better internationally than the original (e.g., Vanilla Sky and The Ring).

  40. @Beth – Yup, I actually noticed the article from over on facebook since we are friends after the stuff with Dark Bridges. I really like what you had to say and Iove the people who complained just because you were against the movie. :)

  41. This poster is fantastic and accurately reflects both the material and the character. The fact that it is provocative and may be sexually appealing to audiences is merely a fortuitous byproduct. Yes, also an intentional one by Fincher. But he has committed absolutely no sacrilege in the process.

    People here who are suggesting that it deviates from the character are being too shallow in their analysis. This is true to Salander and it is very pro-feminist.
    Dig deeper.

  42. I made a post complementing the poster as well as expressing my dismay at the negative responses, but it’s no longer here. Was it deleted or something? I’d find that surprising as I thought it was fairly civil.

    Anyway, I’ll say it again and try to be even more mild mannered. I think the poster is fantastic and captures the essence of Salander as well as her relationship with Blomkvist.

    But it requires that you look deeper to understand the meaning. It is actually quite pro feminist in my opinion, and the sexual appeal that it may have is simply a byproduct. Obviously David Fincher (who is directly responsible for this poster) wanted to display a provocative image to entice people, but he committed no character sacrilege in the process.

  43. Kurt Halfyard

    David: Sometimes it takes a bit for one of the moderators to approve of someone the first time they comment, rest assured we are not censoring, and we like new readers and commenters. A Lot. WELCOME.

  44. Let me further dilute this comments section and apologize for my impatience! It’s just not something I’ve experienced before.

  45. Matt Gamble, you’re wrong. because Hollywood remakes usually do better internationally than the original (e.g., Vanilla Sky and The Ring).

    I’m wrong that the remake is being aimed at American audiences? Is this even a question that it isn’t?

    International gates do better with Hollywood remakes simply because Hollywood studios have far more marketing power and influence than International studios, especially worldwide. Its not even close. Thus they can put their product into the mainstream’s minds all over the world, and on top of that make sure the product is readily available. Their really isn’t an International studio, outside of maybe Ghibli, that has that kind of power, influence and market saturation.

    • Here’s a question: Out of curiosity, how do foreign language films do in foreign countries? In other words, how does a French film do in Japan? How does a Korean film do in Italy?

  46. Antho42

    Andrew James — not that great, but it depends on the country. For example, Japanese films usually don’t do that well in the rest of Asia.

    This phenomenon is also seen with music. In Mexico most of the popular music that comes from a nonSpanish source is either from the USA or the UK.

    Hence, why there are many academics that equate Globalization with Americanization. The flow of art and ideas are equally flowing across the world.

    Perhaps in the future, the USA will no longer have this luxury, with the rise of the BRIC countries. Another way to look at it is that media will become so fragmented, that no one country/place will have a commanding influence on taste and art.

    We are living in interesting times. Can humanity escape the postmodern, contemporary world?

  47. Matt Gamble

    As a very rough rule most Foreign films don’t get very wide International releases outside of closely neighboring countries. Because of this European films tend to do well in Europe, Asian films in Asia, and so on and so forth.

    For example, The Girl with the Dragon Tattoo had a very good $95 million take Internationally, but something like 3/4 of it came from European countries. The US remake will probably do that just in domestic receipts and could potentially double it Internationally.

  48. Matt Gamble

    For example, Japanese films usually don’t do that well in the rest of Asia.

    Yeah, domestic policies and plain old history between countries can also play a huge role as well. Asia in particular can get very strange as nationalism drives a lot of their entertainment industries.

  49. Antho42

    I love you Matt Gamble ( in a non-gay way). You are like the intelligent version of David Poland.

    It will be cool if you can write articles that have to do with the film/theater business. Maybe even write a book.

  50. Andrew – Yeah, that’s a very interesting question. On the whole, though I’d say that it all depends – on what kinds of films, on which countries the products are crossing over to, on different historical or cultural situations, on how well-known certain films and filmmakers are. You’d have to narrow your gaze a bit more to specific details to get some solid answers – and I personally don’t have that clear an idea of certain countries’ economic muscle power over others.

    But sadly, as Gamble and Antho say above, Hollywood is still pretty much the biggest bully in the schoolyard at the moment. It’d be nice to think that something like Transformers 3 could face realistic competition from, say, an Italian-made equivalent in the global marketplace. But we’re not quite there yet.

  51. Matt Gamble

    While I appreciate the compliment I’m not so sure people give too much of a shit about the business side of the movie business. Probably because most of the rumors and speculation thrown out are nothing more than studio fueled puff pieces. Most of the actual meat can’t be talked about by Insiders without risking pissing off the hand that feeds them so you have to wait years to actually tell the real stories.

    Will anyone care in 5 years why Summit hates a certain nameless member of the Cinecast’s guts? Probably not.

    That all being said, one of these days I’m going to get off my ass and write about working at a Drive-In in the 60′s/70′s. The stories I know from people who worked back then are insane.

  52. Ms Curious

    The poster is fantastic! As a die hard feminist I think too many of you are seeing the poster in a patricarchal, controlling way. Do you not see her arm stretched upwards, her chin tilted in defiance, her other arm ‘free’ as in not restrained. I love this poster, it sends a strong message of masculine protection, and feminine strength. Indeed, the fact that his left arm his free, hanging beside his body rather than wrapped around hers emphasizes my point. To me, they appear united, in their mutual strengths and able to combat anything….’together’.

  53. Ms Curious

    OMG Mr Gamble….you wrote ‘one of these days I’m going to get off my a[rse] and write about working at a Drive-In in the 60′s/70′s’.

    How weird, I always imagined you as about 20! It’s probably your writing style that led me to this conclusion, it always feels so ‘unevolved, embryonic, hardly thought out, deliberately divisive’. This is what must have led me to the conclusion that you were still quite young. However, now it seems you’re much much older. I’m shocked.

    Mmmmm…..write on…old soldier. Write on..and for heaven’s sake learn how to spell! Many of the things you say have merit, it’s just for me often your meaning is obscured/ruined or obliterated by your spelling. Blend the bad spelling with your obnoxious attitude, well I’m sure you can understand why it’s hard for some of us to take what you write seriously. Which is why, ultimately most of us don’t.

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