Oh my gods, I’m not sure if there is a movie that I want to see more this year than Up in the Air (Kurt’s TIFF Review). The teaser trailer was one of the greatest I have ever watched, setting the tone for the film and telling us a bit about the main character, but not showing us too much for the actual film – and while this new theatrical trailer is a conventional one, it did what a trailer needs to do to make sure my butt is planted firmly in the seat on opening night. Damn you George Clooney for being so suave. Damn you.
Bonus: Use of Iggy Pop’s “The Passenger,” also used very effectively in the trailer for Nicolas Cage’s The Weather Man.
As you said Jonathan. The new trailer is workmanlike. Kinda obvious and simply gets the job done. The first trailer was just about genius in capturing the mood and even theme of the film. But either way, the film is really, really good.
Um. It might just be workmanlike but it nearly made me cry. I must be overly hormonal or something. Oh ai.