Row Three » Iñárritu Directs Ads for The Meth Project- Where Cinema is more than just $100 Million productions

Iñárritu Directs Ads for The Meth Project

April 2nd, 2008

Written By: Marina Antunes

The Meth Project’s “Sisters” TV Ad Still It’s not the first time we’ve seen respected directors lend their talents to good causes though it has been a little while since I’ve seen anyone talk about them. The most recent of the bunch is Alejandro González Iñárritu, Oscar nominated director of Babel, 21 Grams and Amores perros.

Iñárritu has directed three of the most recent television spots for The Meth Project, a Montana initiative which is “a large-scale prevention program aimed at reducing first-time meth use through public service messaging, public policy, and community outreach.” All of the ads are scary but Iñárritu’s have a very unique look compared to the rest and I was instantly reminded of the look of 21 Grams.

Here are the direct links to Iñárritu’s three 30 second spots: titled “Family“, “O.D.” and “Sister“, but all of the ads can be seen at The Meth Project’s home page.

Thanks to Ray Pride at Movie City Indie for the heads up.

3 response about Iñárritu Directs Ads for The Meth Project »

You could make one really sick film out of these, they’re so poignant.

Comment by Quiet Earth — April 2, 2008
That was my thought watching them. On the one hand I can see the artistic value in them and on the other…I was more than a little disturbed.

Comment by Marina Antunes — April 2, 2008
Want to throw out a huge reccommendation for Alejandro González Iñárritu’s BMW short “POWEDER KEG” . It stars the fabulous Stellen Skarsgard, and of course, Clive Owen who was in all of these.

Youtube: http://www.youtube.com/watch?v=FgOOU0z_Pik

Comment by Kurt — April 2, 2008

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Iñárritu Directs Ads for The Meth Project

3 response about Iñárritu Directs Ads for The Meth Project »

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