Video Review: Be Kind Rewind
29
Feb
2008

Director: Michel Gondry (Human Nature, Eternal Sunshine of the Spotless Mind, Science of Sleep)
Writer: Michel Gondry
Producers: Georges Bermann, Julie Fong
Starring: Jack Black, Mos Def, Danny Glover, Melonie Diaz, Mia Farrow
MPAA Rating: R
Running time: 101 min
check out the trailer after the jump…
Click “play” to see the trailer:
Links:
IMDb profile
Official Site
Flixster Profile for Be Kind Rewind

















I was a bit worried that the gimmick of the sweded videos would go sour quick but the balance was what made this work for me. Jack Black (who I’m not typically a fan of) is a little less annoying than usual here but the really fun guy to watch is Mos Def who adds a little quirk to the character that really works for me.
The big, big seller was the community aspect which crept in throughout the movie and which actually made me a little teary eyed at the end.
I will admit I was a bit confused by the bits of the B&W video that ties up the film at the end but that was a little complaint in, what was for me, an immensely enjoyable film.
I also really liked “Science of Sleep” but I think what I love best is Gondry’s DIY approach to everything (something that is even apparent in Science and which overtakes this entire film). Not to mention that I dug the smart, and sometimes backhanded, comments on the movie industry and this whole emerging culture where we’re the stars of the movies and how it’s not so much about the movies but about the process of getting there, the creativity, the passion. Oh, and who can forget the in your face commentary on Hollywood?
I love me this movie. Lots.
Comment by Marina Antunes — February 29, 2008
Also, Glover and Farrow were nearly pointless characters in the movie.
Comment by Andrew James — February 29, 2008
Comment by Andrew James — February 29, 2008
And I agree with Farrow but I’m not so sure about Glover. Sure, he’s mostly pointless but he basically sets up the story. I’m not sure it would have worked as well if Def was just the owner of the store and that everything stemmed from there. That set up made Def’s character more believable because I never would have bought that a guy like him would ever be running a store but I can buy that he was left in charge of it as a “test”.
Comment by Marina Antunes — February 29, 2008
Comment by Andrew James — February 29, 2008
Comment by Marina Antunes — February 29, 2008
Although Be Kind, Rewind isn’t an awesome film for some of the reasons discussed, it was still a good film and I really liked it a lot. In this era of YouTube mashups versus big media and people’s right to own their own pop culture under attack it had a lot to say about how we interact with our entertainment.
Comment by Dale — February 29, 2008
Comment by Simone — March 3, 2008
Comment by Goon — March 3, 2008
I find it tellingly hopeful that Michel Gondry sees this as a good thing (community building) rather than a bad thing (teenagers with cellphones at the multiplex texting each other across the auditorium and talking at full volume)
Comment by Kurt — March 3, 2008
Comment by John Allison — March 3, 2008
Oh, that and film festivals. Festivals usually have appreciative and considerate audiences (not always though!), but the multiplex is pretty soulless and can be grating in the wrong circumstances (Friday @ 9pm, Saturday @ 7-9). Sundays usually are great though (that being said, some of the audience was rude at my screening last night, but not too bad)
Comment by Kurt Halfyard — March 3, 2008
But I will say this: I saw this opening day at the megaplex and everyone was wired prior to the film coming on, but in all my time going to this theatre I have never experienced it so free of nuisance… silence when it needed to be, laughing when it needed to be… I couldnt believe how well Gondry had got the attention of my audience. That said I was pretty bored.
Comment by rot — March 3, 2008
I actually went to my first Tuesday night showing a while ago and I couldn’t believe how packed it was.
Another good night for me is late Thursday nights. I found them even more quiet than Sundays.
Perhaps that is why I’ve only actually seen one movie in the theatre so far this year. I could blame it on the lack of good stuff to watch but perhaps its also I just needed a break from the cineplex.
Comment by John Allison — March 3, 2008
On the topic of this movie, glad you were able to find something deeper within the context of the plotline. I found it very boring and unfunny. But like Marina said, the final act is fairly touching.
Comment by Andrew James — March 3, 2008
But back on to the movie. I lost all interest in this movie for some reason and I’m guessing it was the overall reviews or perhaps its funk I’m going through where I’d rather sit at home and throw something in the DVD player.
Comment by John Allison — March 3, 2008