If you’re a fan of Martin Scorsese, you probably know that over the years he’s been dedicated to film preservation and restoration, in order to save plenty of old decaying film stock. As a play on that, Scorsese teamed up with the makers of a foreign alcohol beverage to create a short film called The Key to Reserva. The whole idea in the short film is that Scorsese uncovered a few pages from a lost script of Alfred Hitchcock’s. As Marty puts it in the short film: “It’s one thing to preserve a film that has been made, it’s another to preserve a film that has not been made.”
Anyway, you can check out the short film advertisement below. It’s some awesome stuff, especially if you’re a fan of Scorsese (a man I could listen to talk for days on end about movies and never get bored of) and/or Hitchcock. It’s also a lot of fun to try and spot all of the Hitchcock references during the actual “movie” part (which should surprisingly come very easy if you’ve watched Hitchcock’s greats). Which references did you spot?
This discussion currently has 5 responses.
December 5, 2007
as a huge fan of both directors, that is one of the sweetest cross promotion/homage pieces i’ve ever seen. hitchcock was nothing short of genius, and scorsese recalled that brilliance beautifully and tastefully.
December 6, 2007
Pretty funny. I caught a couple of Rear Window references there towards the end. Also The Birds thing at the end is pretty amusing (The birds as sort of Hitchcock’s spirit).
The rest of the parts with Scorsese speaking are equally amusing. “I’m going to make the movie as he would… then. But now. If he were doing the movie today, we would be doing it now, but like he would’ve then… only now.” Gold. Nice find Jonathan.
~ For Your Consideration ~
~ Javier Bardem ~
BEST PERFORMANCE BY AN ACTOR IN A SUPPORTING ROLE
December 6, 2007
the whole thing is riddled with North by Northwest references
this is probably the best advertisement i have EVER seen
December 13, 2007
I dunno, guys … somehow I feel it cheapens everybody ..
Great fan of real life HItch and real life Marty .. but, brother. What is this … Mickey Mouse-ing Hitch with a bottle of not-very-good-quality champagne? At least Scorsese coulda held out for Dom Perignon.
Not done as sublty as possible .. birds hould’ve been completely quiet at the end … color palatte was just a little too colorful … Grace was not, Grace …
Music was the best thing , because, well, it WAS the same music.
Who are we kidding?
December 14, 2007
I’m not really sure how it cheapens anything. It was made very tongue-in-cheek, mockumentary style and it was just them having some fun with it all. Scorsese is well known for preserving film, so it’s definitely poking some fun at that (“It’s one thing to preserve a film that has been made, it’s another to preserve a film that has not been made.”)
It’s one of the best advertisements that I can remember, that’s for sure.